Our objective

What we want to achieve

We improve quality of life across the globe with our innovative home appliances, exceptional brands, and superior solutions.

Our motivation

What drives us

We want to be first choice for consumers worldwide. We grow responsibly and contribute to protecting our natural resources.

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Be consumer centric

The consumer is at the centre of what we do. We focus all of our activities along the entire value chain to serve consumers’ needs. We offer an integrated user experience across all channels.

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Leverage brand potentials

We maximize the total value of our brands through a deep understanding of consumers. We use our broad brand portfolio to successfully address the needs of different consumer groups.

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Push digital transition and user experience

We drive the digital transformation of our industry along the entire value chain. With our connected products and services, we provide an outstanding user experience throughout the product lifecycle.

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Lead innovation and broaden portfolio

We strive to be innovation leader in the home appliances market. We broaden and deepen our range of products and solutions to achieve our growth ambitions.

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Drive operational excellence

We act lean in everything we do. We strive for world-class efficiency, agility and quality.

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Live authentic leadership

Our values guide our actions. As leaders, we are role models. We empower our employees and work collaboratively with passion and empathy.

Live authentic leadership

Our values guide our actions. As leaders, we are role models. We empower our employees and work collaboratively with passion and empathy.

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Exceptional people in a strong global network

Our team is highly committed, professional, and globally connected. We continuously develop ourselves further by learning from each other. We have deep knowledge of our consumers, our products, and the industry.

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Outstanding technology and quality

We design and produce products of outstanding quality and reliability. We drive innovation through our cutting-edge technological expertise and deep consumer knowledge.

Outstanding technology and quality

We design and produce products of outstanding quality and reliability. We drive innovation through our cutting-edge technological expertise and deep consumer knowledge.

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Unique brand portfolio

Our brands convey passion and belong to the strongest in the home appliances market. Our brand portfolio serves the diversity of our consumers and their needs. This enables us to deliver the greatest value to them.

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Trustful partnerships

We maintain long-standing and excellent partnerships with our customers and suppliers. Our cooperation is based on trust and mutual respect.

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Continuous improvement mindset

Our goal is to be the very best and exceed all expectations. We constantly challenge ourselves, our products, and our processes in order to continuously improve.

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Future and result focus

Our actions are result-focused. This allows us to secure our future. It also creates a sound basis for the social initiatives of the company and the foundation.

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Responsibility and sustainability

We act responsibly in the interest of our company, also taking the social and ecological impact of our actions into consideration.

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Initiative and determination

We act on our own initiative, take entrepreneurial responsibility, and pursue our goals with determination.

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Openness and trust

We communicate important company matters in a timely and open fashion. This is the best foundation for a relationship built on trust.

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Fairness

We deal fairly with our colleagues and business partners, and view this fairness as a cornerstone of our corporate success.

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Reliability, credibility, legality

We promise only what we can deliver, accept agreements as binding, and respect and observe the law in all our business transactions.

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Diversity

We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our success.

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